Four B2B Holiday Marketing Tips

Written by Emily Cox

The holiday season is the perfect time to reflect on your business successes and plan for the year ahead. To help you make the most of this busy period, here are four B2B holiday marketing tips that will help you connect with clients and set your business up for success in the new year.

1. Increase Your Brand Visibility

Increase your brand visibility during the holidays with holiday-themed content. Even though you are marketing to businesses, you are appealing to humans, so a festive holiday campaign will grab your prospect’s attention and stand out in the inbox.

Be mindful of the hectic time surrounding the holidays and anticipate the problems your clients may be facing at this time of year. How can your products or services help them?

2. Express Gratitude

The holiday season is the time to express gratitude. Take the time to thank the people who’ve helped contribute to your success: your clients, suppliers, and employees.

Our tip: send a personalized, hand-written holiday card, it adds a special touch in today’s world of all things digital. A genuine expression of gratitude will build long lasting relationships with your clients and suppliers, as well as increase employee morale.

3. Capture Year-End Marketing Budgets

As the year draws to a close, many businesses find themselves with either a surplus or a depleted marketing budget. Now’s the time to capture use-it-or-lose-it customer funds by offering end-of-year promotions.

Ramp up your digital marketing efforts with targeted ads, compelling email campaigns, and valuable content across your social channels. Create a sense of urgency with special offers or bundle deals, and ensure that your messaging ties into the upcoming year’s goals.

4. Reach Out to Decision-Makers

The holidays offer a surprisingly good opportunity to reach out to decision-makers since year-end is the time for next year’s strategy and budget development.

Content is king, so create relevant content with calls to action that make it easy for customers to learn your product’s features, benefits and price for budget season.

Keep in mind that decision-makers may not be ready to buy right now, which is okay. Your goal is to build brand recognition and raise awareness with relevant content and position yourself as an ideal future partner.