Happy Data Privacy Day!
Every year on January 28 (Data Privacy Day), the National Cyber Security Alliance in North America holds an international event to create awareness about the importance of respecting privacy, safeguarding data, and enabling trust.
Today more than ever, privacy is a hot top of discussion. A few years ago, the General Data Protection Regulation (GDPR) reshaped the data privacy laws in Europe, protecting the personal information of individuals. Earlier this month, the California Consumer Privacy Act (CCPA) entered into force as the first major statewide privacy legislation in the US. The impact of the GDPR has been global, and it is expected that the impact of the CCPA will be the same.
GDPR vs. CCPA (the short version)
The GDPR controls how websites, companies, and organizations are allowed to handle personal data, which is anything from names, e-mail addresses, location data, browser history, and more.
For example, if your website has visitors from EU and your site – or embedded third-party services like Google – collect any kind of personal data, to ensure GDPR compliance you must obtain prior consent from the visitor and you must disclose your reasons for the data collection. Simply, the GDPR is creating a “privacy by default” framework for the entire EU.
Provisions in the CCPA require businesses to provide consumers in California with information about the data collected, processed, and sold in the past twelve months. Simply, the CCPA aims to create transparency in California’s data economy and empower consumers with the right to opt-out.
So, the main difference between the GDPR and the CCPA is that of prior consent vs. opt-out. However, both regulations focus on the consumers’ right to be informed and have the right to access data.
What can you do?
In our opinion, obtaining prior consent (exclusive to the GDPR) really makes all the difference in building trust with your customers. Apply this as one of your “data privacy best practices” whether your customers are from EU or not.
Protecting and properly handling your customers’ data should be a top priority for your organization. Implementing privacy practices into your systems, using customer data ethically, and being honest and transparent with your customers about your data collection efforts will build trust and credibility, and can position your data privacy practices as a competitive advantage.
Have concerns about ensuring that your digital marketing outreach is compliant with privacy regulations? We can help! Fill out the form below and we’ll be in touch very soon.
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