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Marketing and Branding
Why Your Brand Matters
Why does your brand matter? Simply because your brand is your reputation. Its essence is derived from your truth and your actions–how you show up in the world. Many of us engage with brands through their visual aesthetic; through logos, colors, typefaces, and design elements. This makes sense because these are the tangible aspects that we can see about a brand. But a brand is more than simply attractive color palettes and clever logos. A brand goes deeper
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Cultural Awareness
Stand on the Side of Peace: Ukraine
To support those affected by the Russia – Ukraine crisis, check out our list of vetted humanitarian nonprofits providing food, medicines, and shelter to the Ukrainian people.
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Marketing and Branding
Digital Engagement Channels
Any modern business or brand has a wide array of digital engagement channels through which they can connect, inform, and listen to their audience. Let’s be clear, when it comes to your online presence, it’s NOT about clicks, likes, shares, or follows. What matters most is robust, meaningful engagement, and relationship building. Let’s go over some of the digital engagement channels you may be using or can use in your business today to connect and engage with your audience.
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Marketing and Branding
Why You Can’t Be SEEN Until You SEE
As a bioprocess brand, you are competing with many different brands to inform your customer. But if you don’t have their trust, then you’re simply in a race for fleeting attention. Understanding your smallest viable audience requires you to SEE your customer for who they are. Serving the smallest group of customers that can sustain your brand will ultimately grow your audience. Because you don’t just impact those customers you serve directly, but the customers THEY serve.
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Marketing and Branding
Happy Data Privacy Day!
Every year on January 28 (Data Privacy Day), the National Cyber Security Alliance in North America holds an international event to create awareness about the importance of respecting privacy, safeguarding data, and enabling trust. Today more than ever, privacy is a hot top of discussion. A few
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