Author: Eli Kopteva

Any modern business or brand has a wide array of digital engagement channels through which they can connect, inform, and listen to their audience. Let’s be clear, when it comes to your online presence, it’s NOT about clicks, likes, shares, or follows. What matters most is robust, meaningful engagement, and relationship building. Let’s go over some of the digital engagement channels you may be using or can use in your business today to connect and engage with your audience.

As a bioprocess brand, you are competing with many different brands to inform your customer. But if you don’t have their trust, then you’re simply in a race for fleeting attention. Understanding your smallest viable audience requires you to SEE your customer for who they are. Serving the smallest group of customers that can sustain your brand will ultimately grow your audience. Because you don’t just impact those customers you serve directly, but the customers THEY serve.

Why does your brand matter? Simply because your brand is your reputation. Its essence is derived from your truth and your actions–how you show up in the world. Many of us engage with brands through their visual aesthetic; through logos, colors, typefaces, and design elements. This makes sense because these are the tangible aspects that we can see about a brand. But a brand is more than simply attractive color palettes and clever logos. A brand goes deeper

Every year on January 28 (Data Privacy Day), the National Cyber Security Alliance in North America holds an international event to create awareness about the importance of respecting privacy, safeguarding data, and enabling trust. Today more than ever, privacy is a hot top of discussion. A few

It’s the most wonderful time of the year and we have 4 B2B Holiday Marketing Tips to help you close out the year right, like increasing your brand visibility during the holidays with holiday-themed content. Even though you are marketing to businesses, you are appealing to humans, so a festive holiday campaign will grab your prospect’s