Our Idea – Modern Marketing Strategies for Bioprocess Suppliers

As a small business ourselves, we are sympathetic to suppliers that face the challenge of competing against billion-dollar mega-suppliers. Helping smaller businesses compete against the mega-suppliers excites us.

By supporting high-potential upstart bioprocess suppliers with modern marketing services, Hapatune can help level the competitive playing field and improve choice in the market.

Our Team

Kimo Sanderson

Founder and Technical Director

Kimo Sanderson

Melding twenty years of bioprocess engineering practice with a decade of modern marketing and business development accomplishment, while adding a sprinkle of positivity, a dash of cultural awareness, and a dose of empathy to help create opportunity for your bioprocess business.


  • Downstream Processing
  • Bioprocess Technologies
  • Strategic Roadmapping
  • Technical Copywriting
Eli Kopteva

Creative Director

Eli Kopteva

With over a decade of B2C and B2B marketing excellence, Eli has a passion to make things better: finding the best possible solutions to customer-related, cross-cultural, and branding challenges while building authentic and transparent relationships.


  • Corporate Branding
  • Graphic Design
  • Design Management
  • Digital Marketing
Kimmi Sanderson

Digital Marketing Assistant

Kimmi Sanderson

Kimmi brings a fresh perspective and an enthusiasm for effective communication. From writing copy to starting up new digital platforms to triple-checking the details of your project, Kimmi does more than her due diligence to ensure your business gets the best marketing materials possible.


  • Copywriting
  • Social Media
  • Project Management
  • Editing
T'Yanna Moore

Creative Designer

T’Yanna Moore

With a background in brand development, T’Yanna translates design ideas into reality. Specializing in brand strategy, digital and print marketing, and studio photography, T’Yanna delivers a thorough-going client experience.


  • Graphic Design
  • Digital Marketing
  • Branding & Identity
  • Photography
Hélène Panier

Bioprocess Consultant – Europe

Hélène Panier

Fifteen years of technical bioprocessing knowledge for mAbs, recombinant proteins, gene and cell therapies, and vaccines combined with deep experience of marketing strategies, project management execution, and business development insights from the bioprocessing supplier and CDMO perspectives. Her unique outlook and dynamic persona help broaden networks and strengthen bioprocess business strategies.


  • Biologics Manufacturing
  • Marketing and Business Development
  • CMC
  • CDMO Advisory
Liz Appelt

Bioprocess Consultant

Liz Appelt

Having worked for startups in cell diagnostics and protein therapeutics, Liz has an interest in empowering small companies to make a large impact in the biotechnology industry. Liz has experience in bioprocesses for mAbs, fusion proteins, alternative antibodies, engineered protein therapeutics, vaccines, and cell-based diagnostics.


  • Analytical Development
  • Bioprocess Development
  • GMP
  • Protein Engineering

Our Knowledge

With our 25+ years of bioprocess industry experience, we know how to communicate with R&D scientists, process development, engineers and manufacturing using industry terminology.

Our technical industry experience includes:

  • Buffer Dilution

    Buffer Dilution

    Buffer preparation (dilution, conditioning, mixing)

  • Chromatography


    Chromatography (reversed phase, normal phase, affinity, ion exchange, hydrophobic interaction)

  • Filtration


    Filtration (TFF, virus filtration, sterile filtration)

  • Oligosynthesis


    Oligosynthesis (solid phase synthesis, cleavage, deprotection)

  • Fermentation


    Cell culture and fermentation (batch, fed-batch, perfusion, mammalian, microbial)

  • Engineering


    Other purification modalities (membrane adsorbers, monoliths, continuous)

  • R&D


    R&D, process development, engineering, manufacturing, quality assurance and analytical

  • Quality Assurance

    Quality Assurance

    Clarification (microfiltration, centrifugation)

Our Values

Our Belief

Our Belief

We believe in the potential of your products and services to positively impact the healthcare landscape and bring new and innovative choices to the market.

Our Vision

Our Vision

Opportunity leads to choices. Choices lead to better healthcare. Better healthcare benefits us all.

Our Mission

Our Mission

Raising awareness and accelerating growth of high-potential suppliers through contemporary marketing tactics and strategic advisory.

Our Essence

Hapa + Opportunity = Hapatune

Unlocking opportunity by melding your science with modern marketing.


Hapa is a native Hawaiian word that translates to “blended” or “mixed.” Originally, “hapa” was used to describe the people of Hawaii who had mixed ethnic roots from the East and the West.

We use the term “hapa” to describe the melding of two (or more) parts to make a more vibrant whole.


We feel that opportunity should be made available to all in a fair manner to provide the best chance for success.

We provide your high-potential business with greater opportunity to thrive through our deep bioprocess knowledge combined with the implementation of modern marketing techniques.

Hapa + Opportunity = Hapatune

Unlocking opportunity by melding your science with modern marketing.