Our Idea – Modern Marketing Strategies for Bioprocess Suppliers
As a small business ourselves, we are sympathetic to suppliers that face the challenge of competing against billion-dollar mega-suppliers. Helping smaller businesses compete against the mega-suppliers excites us.
By supporting high-potential upstart bioprocess suppliers with modern marketing services, Hapatune can help level the competitive playing field and improve choice in the market.
Our Team

Founder and Technical Director
Kimo Sanderson
Melding twenty years of bioprocess engineering practice with a decade of modern marketing and business development accomplishment, while adding a sprinkle of positivity, a dash of cultural awareness, and a dose of empathy to help create opportunity for your bioprocess business.
Expertise
- Downstream Processing
- Bioprocess Technologies
- Strategic Roadmapping
- Technical Copywriting

Creative Director
Eli Kopteva
With over a decade of B2C and B2B marketing excellence, Eli has a passion to make things better: finding the best possible solutions to customer-related, cross-cultural, and branding challenges while building authentic and transparent relationships.
Expertise
- Corporate Branding
- Graphic Design
- Design Management
- Digital Marketing

Creative Lead
Dan Werner
With a decade of experience blending creativity, storytelling, and user-centered design, Dan crafts visual identities that connect with target audiences and deliver measurable results. He believes the creative process should be collaborative and enjoyable for everyone, fostering partnerships that inspire great outcomes.
Expertise
- Corporate Branding
- Graphic Design
- Design Management
- Web Design

Creative Designer & Digital Marketing Specialist
Emily Cox
With over 7 years experience and a background in visual storytelling, Emily brings design concepts to life with a unique flair. Equipped with a keen eye for detail and a love for innovative design, she provides a comprehensive approach to each project, ensuring a seamless and impactful client experience.
Expertise
- Illustration
- Brand Design
- Logo Creation
- Graphic Design

Business Development Manager – Japan
Masa-aki Miyaji
Masa has decades of experience in Japan as a research strategist in various life science fields, including bioprocess materials, diagnostic drug materials, medical devices, regenerative medicine materials, DDS materials, exosomes, and microbiome. He also brings valuable know-how in business development and lab construction honed during his time as an expat in the United States.
Expertise
- R&D of New Modalities
- Bioprocess Materials
- Biomaterials
- Business Development

Bioprocess Consultant
Liz Appelt
Having worked for startups in cell diagnostics and protein therapeutics, Liz has an interest in empowering small companies to make a large impact in the biotechnology industry. Liz has experience in bioprocesses for mAbs, fusion proteins, alternative antibodies, engineered protein therapeutics, vaccines, and cell-based diagnostics.
Expertise
- Analytical Development
- Bioprocess Development
- GMP
- Protein Engineering
Our Knowledge
With our 25+ years of bioprocess industry experience, we know how to communicate with R&D scientists, process development, engineers and manufacturing using industry terminology.
Our technical industry experience includes:
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Buffer Dilution
Buffer preparation (dilution, conditioning, mixing)
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Chromatography
Chromatography (reversed phase, normal phase, affinity, ion exchange, hydrophobic interaction)
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Filtration
Filtration (TFF, virus filtration, sterile filtration)
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Oligosynthesis
Oligosynthesis (solid phase synthesis, cleavage, deprotection)
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Fermentation
Cell culture and fermentation (batch, fed-batch, perfusion, mammalian, microbial)
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Engineering
Other purification modalities (membrane adsorbers, monoliths, continuous)
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R&D
R&D, process development, engineering, manufacturing, quality assurance and analytical
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Quality Assurance
Clarification (microfiltration, centrifugation)
Our Values
Our Belief
We believe in the potential of your products and services to positively impact the healthcare landscape and bring new and innovative choices to the market.
Our Vision
Opportunity leads to choices. Choices lead to better healthcare. Better healthcare benefits us all.
Our Mission
Raising awareness and accelerating growth of high-potential suppliers through contemporary marketing tactics and strategic advisory.
Our Essence
Hapa + Opportunity = Hapatune
Unlocking opportunity by melding your science with modern marketing.
Hapa
Hapa is a native Hawaiian word that translates to “blended” or “mixed.” Originally, “hapa” was used to describe the people of Hawaii who had mixed ethnic roots from the East and the West.
We use the term “hapa” to describe the melding of two (or more) parts to make a more vibrant whole.
Opportunity
We feel that opportunity should be made available to all in a fair manner to provide the best chance for success.
We provide your high-potential business with greater opportunity to thrive through our deep bioprocess knowledge combined with the implementation of modern marketing techniques.
Hapa + Opportunity = Hapatune
Unlocking opportunity by melding your science with modern marketing.
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Our Social Responsibility
Hapatune is a proud member of 1% for the Planet®.
By committing 1% of our annual sales to environmental nonprofits, Hapatune does our small part to help this amazing organization and its members reach a common goal: protecting the future of our planet.