Why Do I Need a LinkedIn Company Page?

Written by Eli Kopteva

With over 90 million Company Pages currently on LinkedIn, LinkedIn has become the most popular space for B2B networking, and the Life Sciences industry is no different. A LinkedIn Company Page (or “Company Page”) helps businesses raise awareness of their company’s brand, connect with new customers, and share important company-related information.

If your Company Page isn’t set up, you’re missing opportunities to get your brand in front of potential biopharma customers, decision makers, and top talent.

Here are five reasons why a bioprocess tools or service provider should invest in a Company Page. 

1. Build your brand reputation

Your Company Page is an extension of your brand and reflects your brand’s essence and core values. It creates a first impression with visitors and potential followers; thus, it is important that your Company Page is polished and professional. By creating a branded profile with a strong company description and engaging, professional content, you will raise brand awareness of your company with prospects, investors, and top talent.

Learn more about Why Your Brand Matters in this blog.

2. Share news and grow your network

A professional Company Page can help you attract and grow a network of followers. Engage with your audience regularly by sharing relevant content such as industry insights, company updates, and thought leadership articles. Actively engage with comments, respond to messages, and follow companies in your industry to build relationships. Promote your LinkedIn presence on your website, e-newsletters, e-signatures, and other social media platforms.

3. Increase exposure in new markets

By using your Company Page strategically, you can drive visibility and build a stronger presence in new markets. Tailor your content to specific market segments to highlight how your products or services address specific customer challenges. Join LinkedIn Groups that are relevant to your target market. Engage in group discussions and offer valuable insights and resources to position your company as a subject matter expert.

If your Company Page isn’t set up, you’re missing opportunities to get your brand in front of potential biopharma customers, decision makers, and top talent.

4. Run targeted advertisements

Running ads through your Company Page is a great way to increase brand visibility to LinkedIn members that are not yet following your Company Page. This option is only available if you have an existing Company Page. Depending on your strategy, you have the option to run ads such as sponsored content, text ads, or dynamic ads. LinkedIn offers powerful segmentation options that allow you to target an audience based on specific criteria such as company name, job title, location, and skills. This ensures that your message reaches the right audience in the right geographic region.

5. Increase visitors to your website

Using a Company Page can significantly boost traffic to your website. Valuable, consistent content such as articles, company updates, case studies, or blog posts with clear calls-to-action, can direct your followers to your website. Additionally, optimizing your Company Page with keywords and linking your website in the company profile can help attract more organic site traffic.

Summary

With millions of businesses currently networking on LinkedIn, it is important that you establish a LinkedIn presence to connect with key decision makers. With investment and consistent engagement on your Company Page, you can help your business:

• Build your brand reputation
• Share news and grow your network
• Increase exposure in new markets
• Run targeted advertisements
• Increase visitors to your website

Unsure where to begin? Hapatune can help create, manage, and analyze the progress of your LinkedIn Company Page. Fill out the form below and let's talk.