Author: Kimmi Sanderson

A Buyer Persona is a fictitious character that represents the decision-maker or influencer within your customer base. This person has a name, interests, behavioral traits, goals, demographics, almost all the details to be a real person.

Search Engine Optimization (SEO) plays a key role in your digital marketing, and if you don’t take the time to optimize it, you may very well be missing lead generation opportunities for your bioprocess business.

If you’ve decided to start email marketing, your first step is to start building your list. While you may already have a contact database of hundreds, or even thousands, of people, you can’t simply import all your contacts into your email list. Even if you’ve been working with them for years, you need to obtain their explicit consent to receive your marketing emails. This is referred to as “opting-in.” When building your list, it’s important to make sure that you are maintaining compliance with both the rules of your marketing platform and the laws of the country your business operates in.

Instead of simply viewing the “About Us” page or scrolling through your “Services” page, a blog gives viewers long-form content to engage with. They learn more about your company values, areas of expertise, and your services. Armed with information about your company, your audience will build trust with you and want to work with you.

A well-planned, strategically executed email campaign can enhance your brand and deliver conversions at a fraction of the cost of other strategies.