• Marketing and Branding

    Building Websites and Building Trust

    In a digital world, having the presence online can make or break your business. It’s how people can find you beyond word-of-mouth. Your website is your storefront, brochure, salesperson, and brand ambassador. It is the digital culmination of what your company represents.

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  • Bioprocess

    5 Women in STEM You Should Know About

    February 11 is International Day of Women and Girls in Science! While there are countless women who have made many meaningful contributions to science, we’ve decided to narrow it down to five women in the 21st century who have made significant impacts in their fields around the globe. Meet our 5 STEM Femmes.

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  • Marketing and Branding

    Buyer Persona – Finding Your Target Audience

    A Buyer Persona is a fictitious character that represents the decision-maker or influencer within your customer base. This person has a name, interests, behavioral traits, goals, demographics, almost all the details to be a real person.

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  • Marketing and Branding

    What is SEO?

    Search Engine Optimization (SEO) plays a key role in your digital marketing, and if you don’t take the time to optimize it, you may very well be missing lead generation opportunities for your bioprocess business.

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  • Marketing and Branding

    Opt-In, Opt-Out, Opt-What?

    If you’ve decided to start email marketing, your first step is to start building your list. While you may already have a contact database of hundreds, or even thousands, of people, you can’t simply import all your contacts into your email list. Even if you’ve been working with them for years, you need to obtain their explicit consent to receive your marketing emails. This is referred to as “opting-in.” When building your list, it’s important to make sure that you are maintaining compliance with both the rules of your marketing platform and the laws of the country your business operates in.

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  • Marketing and Branding

    How to Create an Engaging B2B Blog

    Instead of simply viewing the “About Us” page or scrolling through your “Services” page, a blog gives viewers long-form content to engage with. They learn more about your company values, areas of expertise, and your services. Armed with information about your company, your audience will build trust with you and want to work with you.

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  • Marketing and Branding

    A Guide to Email Marketing for the Bioprocessing Industry

    A well-planned, strategically executed email campaign can enhance your brand and deliver conversions at a fraction of the cost of other strategies.

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